Reload is capitalizing on making portable, rechargeable perfume holders. A very new concept, but something that could end up in a lot of purses! Erwan Corre, the founder of Reload, has given us some insights into the perfume industry, and what it takes to gain a foothold there.
FundingSpree: How did you come up with the idea for your startup?
Erwan Corre: One of our partner did, capitalizing on his experience in Vivabox (gift boxes), where the perfume box was a best seller. He also had the conviction that the market was waiting for new discovery and mobility solutions for perfumes, knowing that choosing a perfume is something complicated and that taking it away with you is not easy either : only 15% of women take their perfume with them, vs. 85% for lipsticks.
FS: What is the biggest challenge you have had to overcome so far?
EC: Convincing brands to take part to the concept. They all loved it but tended to be reluctant to be the early adopters or let us say the pioneers. Setting up the whole quality and production process has not been easy either, with more than 30 suppliers to coordinate.
FS: Tell us about one anecdote which made your transition to working for a startup worth it.
EC: When I joined the project, there was powerpoint. 1 year later, there is a new concept with more than 10 fragrances, 100 SKUs, in 27 countries and 1300 pos of sales. Where do you have the opportunity to achieve such things if not in a start up?
FS: Is there any growth hack you use to improve/scale your business or to make some of your workflows more efficient?
EC: We have been working a lot with youtubers and bloggers, with publications on supports accounting for more than 20 million followers in 4 months, but I think honestly we have not been the best at growth hacking… all the more since we are mainly a retail business…
FS: Do you have any advice for people who are thinking about starting their own company?
EC: Yes, just do it. A good idea is important, but a very good execution is even more… and very very good people is the most !
FS: Which sectors do you think have the most potential for innovation right now and why?
EC: Saying VR tech would not be very original but I strongly believe in it. I think there are also still a lot to do in the food industry. Wanting to explore it more concretely, I am launching in 2 weeks a new business, a fresh sea food distribution platform with overnight delivery, first starting in France before aiming at conquering the world.
FS: If you will start another company, is there anything you would do differently the second time around?
EC: Yes, being sure there is a very clear governance and a perfect alignment of all share holders. You need an operational and ambitious squad team above everything I think.