Startup recruitment is very difficult, especially recruiting technical talent. Nederlia, an international tech recruitment company, has taken up the challenge. Claude Loeffen, Nederlia’s founder, has given us some insights into the mind of a recuiter!
Having worked in the International Tech space for years from an in house perspective at companies like Spotify and SAP on the one side, and at Technical Recruitment agencies from the other side, both co-founders from The Netherlands and from Australia felt there was a big gap in the market they could fill. They started Nederlia late 2012 offering candidates and clients in the Tech space a recruitment service that truly understands the Startup- and Tech community.
FundingSpree: How did you come up with the idea for your startup?
Claude Loeffen: Having a discussion in a bar with a good friend about how Technical Recruitment was done for startups and the growing need for international Technical Talent in Europe. We then scribbled our thoughts on the back of a coaster (typical I know) and a few weeks later Nederlia was born.
FS: What is the biggest challenge you have had to overcome so far?
CL: Building a company and Talent brand. It takes time and a lot of work. And especially in the beginning it’s hard to see the pay off of your investments.
FS: Is there any growth hack you use to improve/scale your business or to make some of your workflows more efficient?
CL: Testing and analysing the processes in general. But possible “creating an outstanding customer story as soon as possible and use it to acquire your next clients” would be my advice.
FS: Do you have any advice for people who are thinking about starting their own company?
CL: Always approach it in a LEAN way. Push an MVP out as quickly as possible to see if your solution actually solves your target audience´s problems, or in other words to make sure there is a real need for your service or product. We started on a very small budget and focused our efforts mainly on sales/marketing rather than adding more features to our service. Also, don´t just scale up for the sake of growing teams, keep your eye on quality at the same time.
FS: Which sectors do you think have the most potential for innovation right now and why?
CL: All sectors. Innovation is not bound to specific sectors in my opinion. Even in the most established and rigid sectors innovation is needed to stay ahead of the competition. Take the banking sector for example, that field was always seen as being owned by a few major banks that snapped up all clientele. Now most major banks are struggling and online financial platforms, of all sorts, are entering the market claiming an increasingly bigger part of the pie.
Thanks Claude, and keep getting those developers hired!