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Enough mainstream markets have already been disrupted by new ideas. From the automotive industry to the food industry to delivery service, most huge sectors have seen successful (and unsuccessful) entries of new, young companies looking to change the status quo. However, there are still some niches which have so far been untapped. One of these …

Learnings of a rare case of virality-turned sustainable business

Similar to a lot of pop songs, viral hits tend to be something of a one-hit wonder. The news/product/image/story/etc. spreads like wildfire, but interest dies down just as rapidly. Entrepreneur Magazine recently covered an outlier to this rule. We have a case of virality-turned sustainable business.   The company in question is Ship Your Enemies …